We are a mid size fashion brand. Last year we were paying about 8000 euros a month across three freelance designers for paid social creative. We are now paying one of them as a part time creative director plus the Adrio subscription. Total around 3000 a month.

Volume is the bigger story. We were shipping 12 statics a week. We now ship around 30. Some of those die on testing but that is the point, you find winners by killing losers.

The freelancer we kept actually likes it better than before. She used to spend half her week on small variant work which she found boring. Now she does art direction and review.

For anyone running a fashion brand or anything visual heavy, this is the easy upgrade.

"We dropped two of our three creative freelancers. The third one became our creative director who reviews Adrio drafts. Total spend dropped 60 percent. Output went up."