Solid for our western markets, less useful for Korea
We use it for our US and EU campaigns. Output for Korean language and aesthetic is not there yet.
Naomi Park
Multi market beauty brand creative production
We sell in Korea, the US, and the UK. Adrio is now part of our western workflow and produces 80 percent of our paid statics in those markets.
For Korea we still use our local designer. The aesthetic conventions are different here and Adrio drafts feel imported even when we feed it Korean references. Typography in particular is off.
Their roadmap mentions better localization in the second half of the year. If they ship it I will revisit. For now I keep two creative workflows.
The western side of the work is genuinely good. I would pay the full price for that alone.
"We use it for our US and EU campaigns. Output for Korean language and aesthetic is not there yet."